Our lineup is growing, Social Connections presents second keynote speaker


After announcing John Stepper as keynote speaker yesterday, we are very proud to present Silvia Cambie as keynote speaker. As a digital strategist and thought leader in social technology she is well placed to talk about cultural changes needed to adopt to enterprise social networking.


Convincing the C-Suite: Collaboration begins with Culture

We are in the middle of the biggest change the enterprise has ever experienced in history. Yet, according to a recent Altimeter study, getting buy-in from execs still remains a top priority. Only 9% of the companies surveyed reported participation from the C-Suite on social.

Why are senior execs still so reluctant to embrace the benefits of enterprise social networking?

In this talk, you will learn how to use collaboration’s core principles as well as emerging phenomena like employee advocacy and disruptive innovation to get the C-Suite’s support to help you create a new corporate culture of connectivity and sharing.

You can find the abstract for her session here



  1. Andrew Carusone says:

    What I wouldn’t give to be able to attend this event. Especially to here this presentation “Collaboration begins with Culture”.

    Why is participation so low at the C-suite level?

    After studying this very thing for years in our own company, with 300,000 employees and Connections for all since 2010…I’ve come to believe it’s related to two main forces.

    1. It’s not necessarily a c-suite thing. Instead, the waterline is best defined by the leadership level that first gets a personal assistant, secretary, etc. If you don’t book your own meetings, generate your own reporting (because others do and you simply consume it), book your own travel, etc. If your daily work comes with a concierge service…then odds are others are creating the street level value of the company and you are controlling and managing resources…making decisions and directing efforts. People meet “with you”…on your schedule and your terms. Rarely is the balance of power even. And when you do connect with those whom you lead…it’s done in person, with personality and the celebrity of your presence…or through one way “messaging”.

    2. People still fundamentally work in an atmosphere of “competitive isolation”. How often do we still see the underlying current of all “Managers quietly competing with each other for the next open Director position”, etc. it’s subtle in some companies – overt in others. However, the behaviors remain self serving and counter to “working out loud”.

    So why 9%? Because those in the C-suite tend to be the “winners of the old game”. Until more companies, working in new ways, break through and form new industry leadership…or a new generation of workers rise to the c-suite on the backs of new ways of working…and begin to reward different behaviors. Until “kissing up – and kicking down” no longer works for those career driven, c-suite seekers…because it simply “doesn’t work anymore”…we’ll continue to see c-suite numbers at very low rates.

    The use of ESNs by employees is a reflection of the nature of their work…not their title. As long as “mandate” is perceived to work faster and better than “collaboration on equal terms”…those at the top will be slow adopters.

    (These comments are my own.)


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